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| The McDonald’s:
Marketing at 200 MPH is a multimedia case that describes the growth
of NASCAR, provides some details on McDonald’s sponsorship of the
activity, and asks students to consider how this sponsorship might
be leveraged with other programs. The case contains examples of
other NASCAR sponsorships and some indications of how those
sponsorships are used. Reactions to NASCAR programs and sponsorships
are described in video-clips of excerpts from a focus group of males
who fit the demographic criteria for heavy users of fast food
franchises. This focus group discussed their attitudes toward NASCAR
races, viewing, and sponsors. Methods for calculating the "exposure
value" of NASCAR viewership are described in video clips and other
case material. |
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Please select a data rate: 56kbps
| 128kbps |
200kbps |
| To
view this material, you will need the Macromedia Flash plugin.
Get
it from the Macromedia web site. |
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These
clips require the Windows Media Player 7. Get
it from the Microsoft web site. |
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I
can't see the video... |
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