LendingTree, Inc. (LT) is in the on-line loan origination business. Borrowers complete an application on-line that is sent to multiple lenders, and up to four offers are returned to the borrower. Using this different business value proposition, the company is locked in a tight competitive struggle with e-Loan. LendingTree faces significant questions about how to claim a sustainable advantage, how to blunt moves by competitors, and how to develop market presence. A major strategic question is whether they should continue with their own brand or a private-label technology platform business known as Lend-X. Multimedia. Please select a data rate:    | 128kbps | 200kbps To view this material, you will need the Macromedia Flash plugin. Get it from the Macromedia web site. These clips require the Windows Media Player 7. Get it from the Microsoft web site. I can't see the video...