Sustained superior financial performance is a function
of industry attractiveness
and firm strategy. Industry attractiveness results from industry
structure and dynamics.
Firm strategy stems from leadership, values, vision, competitive
development of capabilities. Why was there a dramatic breakdown
for Enron in 2001?
What elements of Enron’s strategy led to its downfall? Is
“to be the world’s
leading company” a sufficient corporate vision and identity?
What values are necessary to guide a firm through episodes of high
innovation and transformation? How can corporate leaders induce
the ethical behaviors that implement values? Finally, what qualities
of leadership are vital in creating sustainable corporate change
and managing continuing innovation? How is it possible to empower
ingenuity and achieve a high level of performance without incurring
a high risk of failure?